We started our journey into Digital Transformation with the objective of strengthening relationships with customers by increasing our online presence over several touch points such as web, mobile, tablets and kiosks in store. We also sought to strengthen the relationship with our luxury partners by supporting them with their online activities in addition to inspiring our team members to adopt a digital mindset.
Developing a digital mindset means that digital transformation affects virtually everything we do; from the way we manage orders, invoices and processing in our warehouses and stores to the way we communicate internally and engage with our customers.
For example, we are implementing several initiatives to reduce paper consumption with greater emphasis on tablet and computer-based learning and development across all lines of the business.
We have launched a Digital Learning Platform ‘Axonify’ specifically for our retail staff to create hybrid and micro learning opportunities. More than 4,200 learners have been introduced to the Digital Learning Platform. Through their daily, consistent contributions, an equivalent time of 2,300 training ‘days’ have been undertaken on Axonify. Currently, the participation rate stands at 80% with a training frequency of 15.2. This translates to an employee logging in to learn once every 2 days.
We have amended the required competencies in our job families to make sure people are sufficiently skilled in digital programmes, digital marketing, and the field of hybrid retailing. It is all about understanding digital challenges, what it means to be digital and how to support its growth.