We put our customers at the heart of everything we do
We embrace the changes brought by digitalisation to become a leaner, more agile business, responsive to our customers’ needs
We operate our business fairly and ethically, and build the trust of our customers, partners and employees
Innovation drives what we do, and how we respond to our customers
We have been undergoing a 360° business transformation to ensure we get closer to our consumer at every touchpoint, anywhere and everywhere. This will secure our position as the leading luxury retailer in the Middle East and will future proof our business always staying agile and responsive to the needs of our consumers.”
Rania Masri, Chief Transformation Officer.